On board as a designer on the team, I was heavily involved in editing raw videos for the Youtube, Instagram and Tiktok social media platforms. I also made thumbnails for the videos on these platforms to catch people’s attention to watch our videos. It turned out that the thumbnails and the first five seconds of the videos had a lot to do in determining whether the videos would be engaged or not. So, a lot of careful attention went into the making of the thumbnails.

There was a consistent use of bold fonts, short texts (no more than 4 words in most cases), curiousity stimulating and attention grabbing elements like money, arrows, passionate and relevant facial expressions, and exciting choice of colors.

All these worked well to drive our goal of increasing views, driving engagements,  and ultimately convert ordinary viewers into customers and users of our products and services.